Job Description:

• Drive user acquisition, top-line growth and retention through digital channels 
• Provide clear reporting with actionable analysis for each digital channel  
• Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms  
• Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate. 

 Facebook: 

• Deep understanding and hands-on experience of Facebook platform: launching new campaigns, optimising current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis   
• Experience launching canvas ads  
• Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation and reporting.  

 Google Ads: 

• Conducting keyword research to reach new segments 
• Optimizing existing campaigns through keyword refinement, bidding optimization, copy testing and A/B testing 
• Deep understanding of different match types, and optimising keywords across them Managing Google Display Network. 

Other Channels: 

• Introduce new digital acquisition channels, such as LinkedIn, retargeting, programmatic and affiliate, while managing the current strategy. 

Requirements: 

• 7+ years of digital marketing experience, including hands-on experience in Google Ads and paid Facebook, preferably on agency side 
• Sound working knowledge of multiple social media platforms (LinkedIn, Facebook and Twitter)  
• An understanding of the B2B or B2C sales funnel  
• Proven track record working on large-scale projects with significant budgets 
• Robust data analysis skills and the ability to provide actionable recommendations 
• Incredible attention to detail and pride in their work 
• Experience working with social analysis tools (i.e. Sprout Social) 
• Strong written and verbal communication skills 
• Experience working in different markets and sharp cultural awareness 
• A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment  
• Experience working with creative teams 
• Eager to learn about new ideas and digital areas!