Job Description: 

• Execute brand, region, and country-specific strategies and plans
• working in close coordination with the Sales and on-ground teams to achieve market share objectives (designated markets) and facilitate business unit growth.
• Identify and ascertain relevant product positioning in each market to drive consumer preference and demand.
• Continuously review and monitor channel dynamics as well as distribution gaps and sensitize the ground teams to get these gaps plugged
• Undertake regular market scanning for new and existing products to develop up-to-date market information including pricing, packaging, promotions, etc.
• Locate and develop suitable communication partners in all-important markets to implement the marketing communication plans within the agreed time and budget framework.
• Responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications and public relations program that will enhance Category dominance and preference within the marketplace.
• Coordinate and collaborate with other key functional areas for on-time smooth execution of planned marketing activities.
• Manage internal & external stakeholders as well as external agencies to accomplish agreed plans on schedule and within budget.

Qualifications:

• 6 – 8 years of experience in the FMCG industry
• Ability to travel
• Fluent in English
• Experience in brand management is necessary with sales experience in the FMCG industry