Responsibilities:

· Define and execute a marketing plan to support the university's overall goals and objectives.

· Create and implement integrated marketing campaigns to promote the university’s programs, events, and initiatives.

· Oversee the university's digital marketing platforms, including websites, social media channels, email campaigns, and online advertising.

· Develop and implement effective SEO, SEM, and PPC strategies to drive organic traffic and increase online visibility.

· Develop and execute an internal and external communication plan to ensure consistent messaging and brand positioning.

· Ensure consistent brand messaging and visual identity across all marketing channels and materials.

· Allocate resources and budget effectively to meet marketing and communication goals.

Requirements:

· Bachelor’s degree in marketing, Communications, Business Administration, or a related field (master’s degree preferred).

· Minimum of 7-10 years of experience in marketing and communication roles, preferably in the higher education sector or service industry

· Familiarity with marketing automation tools, CRM systems, and analytics platforms.

· Proficient in digital marketing strategies, including SEO, SEM, PPC, social media, and email marketing.