Job Seeker
Digital Marketing Manager
CATEGORY
Marketing
TITLE
Digital Marketing Manager
LOCATION
Cairo,
Egypt
EXPERIENCE
6 - 9
TYPE
SALARY
Negotiable
PUBLISH DATE
10 Mar, 2019
(7 years ago)
An online education university is hiring a Digital Marketing Manager for their Administration office located in Zamalek
RESPONSIBILITIES
Job Description:
- Drive user acquisition, top-line growth and retention leveraging the power of digital marketing
- Creating and testing new and existing Search and Display campaigns that span across multiple countries and languages
- Tracking and optimizing Search and Display campaigns, including CTR, CPC, CPL and other metrics
- Conducting keyword research and looking for other growth areas and optimizing bid strategies
- Launching programmatic advertising with DoubleClick or similar platforms
- Lead and develop A/B testing across the site, including evaluation and recommendations as appropriate
- Working across current and emerging social media platforms, such as Facebook, Instagram, Pinterest, Twitter, LinkedIn and Snapchat, and other emerging platforms
- Cross-brand oversight of all paid social campaigns, including coordination of campaign planning, activation and reporting
- Developing, optimizing, and maintaining paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
- Strong familiarity with third-party tracking vendors and integrating with social platforms
- 5+ years of digital marketing experience, including hands-on experience in Google Ads and paid Facebook, preferably on agency side
- Sound working knowledge of multiple social media platforms (LinkedIn, Facebook and Twitter) and DoubleClick
- Proven track record of working on large-scale projects with significant budgets
- Robust number and data analysis skills and the ability to provide actionable recommendations
- Incredible attention to detail
- Strong written and verbal communications skills
- Experience working in different markets, and sharp cultural awareness
- A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment
- Experience working with creative teams and agencies
- A passion for all things social and eagerness to learn about new ideas