Job Description:

• Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends, and preferences)
• Design and implement successful marketing campaigns
• Set up tracking systems for online marketing activities
• Track progress with Marketing Managers and/or Marketing Specialists
• Identify and analyze competitors
• Prepare reports by collecting and analyzing sales data
• Collaborate with the design department to produce promotional materials
• Craft clear product marketing copy
• Organize promotional activities for new products/services
• Prepare (monthly, quarterly and annual) forecasts

Qualifications:

• Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Expertise with SEO/SEM campaigns
• Solid computer skills, including MS Office, web analytics, and Google Adwords
• Familiarity with Customer Relationship Management and Content Management System software
• Excellent communication and presentation skills
• BSc degree in Marketing or relevant field