Responsibilities:

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

· Design, build, and maintain our social media presence.

· Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights and optimize spend and performance based on the insights.

· Plan, execute, and measure experiments and conversion tests.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Collaborate with agencies and other vendor partners.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

· Bachelor’s degree in marketing, Digital Marketing, or related field.

· Minimum 6 years in a digital marketing role.

· Previous experience in marketing agencies is preferred

· Proven knowledge of different types of campaigns.