Responsibilities:

• Lead and oversee the marketing function, including marketing managers and their teams, ensuring full alignment with organizational goals and objectives.
• Develop and execute comprehensive, high-level marketing strategies for the organization and its products/services.
• Evaluate the effectiveness and impact of marketing initiatives through advanced tracking, analysis, and optimization.
• Shape and maintain the organization’s brand identity and positioning in the market.
• Set, manage, and oversee the annual marketing budget, ensuring efficient allocation of resources.
• Oversee the organization’s social media presence and marketing campaigns, ensuring consistent messaging and high-impact communications across all channels.
• Provide strategic insights through regular reports on marketing effectiveness.
• Identify and capitalize on new business and market opportunities.
• Conduct in-depth market research and analyses industry trends to guide strategic decision-making.

Requirements:

• MBA is required; Bachelor’s degree in Marketing, Business, or a related field is mandatory.
• 15–20 years of marketing experience, including at least 8 years in senior management roles.
• Strong project management, multitasking, and strategic decision-making abilities.
• Metrics-driven and results-oriented approach to marketing and performance evaluation.
• Expertise in online marketing, digital campaigns, and social media strategy.
• Demonstrated leadership skills with extensive experience managing marketing teams.
• Experience in the healthcare sector is highly preferred.