Responsibilities:

• Develop and execute annual brand plans aligned with business objectives.
• Own brand P&L and ensure delivery of revenue, volume, and profitability targets.
• Lead brand positioning and communication strategy across all channels.
• Drive integrated campaigns (TV, Digital, Social, In-store activations).
• Analyze market data (Nielsen / IQVIA) to identify growth opportunities.
• Lead innovation pipeline (new SKUs, flavors, packaging).
• Partner with Sales & Trade Marketing to ensure strong execution in-market.
• Monitor distribution, visibility, and shelf presence.
• Manage agencies (creative, media, digital) and campaign delivery.
• Track and optimize marketing spend and ROI.
• Conduct regular brand performance reviews and competitor analysis.
• Ensure alignment with the supply chain for demand planning and forecasting.

Requirements:

• Education: Bachelor’s degree in marketing, Business Administration, or related field (MBA preferred).
• Experience: 5–8 years in Brand Management (FMCG – Beverage is a must).
• Proven track record in managing high-volume brands and innovation pipelines.
• Strong experience in ATL / BTL / TTL campaigns.
• Experience with Nielsen / market data analysis.
• Technical Competencies: Brand Equity Management, Integrated Marketing Communications (IMC), Consumer & Shopper Insights, and Financial Acumen (P&L understanding).
• Attributes: Strategic thinker with a consumer-obsessed mindset and high ownership & accountability.