Responsibilities:

• Develop and implement brand plans and annual marketing calendar to support business targets.
• Monitor brand performance across key KPIs and generate monthly reports with actionable insights.
• Collaborate with market research and insights teams to understand consumer behavior, trends, and competitor activities.
• Drive execution of consumer and trade marketing campaigns with cross-functional coordination.
• Align with sales team to optimize trade marketing activities and ensure consistency in messaging and ROI.
• Support innovation pipeline by working closely with R&D, production, and supply chain on new product developments or improvements.
• Ensure timely delivery of marketing materials and campaign activations across all platforms and channels.
• Contribute to NPD launches and post-launch evaluations.

Requirements: 

• Bachelor’s degree in marketing, Business, or related field.
• 4–6 years of experience in brand management within the FMCG sector.
• Strong analytical and project management skills.
• Proficient in MS Office; familiarity with Nielsen or similar tools is a plus.