Key Responsibilities:

• A quick grasp of client requirements, researching competitors, and identifying the target audience all at once.
• Working knowledge of SEO and keywords.
• Can work across different mediums and stay on top of trends.
• Succinct, concise copy is the need of the hour.
• An innate sense of a Brand Tone of Voice.
• Write strategic and engaging copy.
• Should be able to effortlessly articulate conceptual ideas.
• A team player who can coordinate with the creative team/designers.
• Be on the ball proactively and strategically.
• Should be able to update and amend campaigns according to feedback.
• Generate creative ideas that build long-term, innovative campaigns.
• Lead pitch presentations for ideation and strategy.
• Should be able to lead and mentor a team of copywriters (preferable but not necessary).
• Good proofreading abilities in addition to being a Grammar Nazi.

Skills Required:

• Minimum 6 years of professional writing experience in creating content in both English and Arabic.
• The ability to plan and strategize high-profile projects.
• A persuasive and confident approach to creativity.
• A keen attention to detail and timescales.
• Familiarity with creative processes and techniques – including digital media.
• Confidence in building a rapport with clients and nurturing good working relationships.